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Gregory Freeman's avatar

I had to take time to leave a comment; this was an absolutely fabulous breakdown. I'm running for office right now and still learned a ton.

Thank you for the amazing work you do. I'm proud to be a subscriber.

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Morgan's avatar

Another interesting stat is comparing the campaign expenditure (non-IE) by a candidate committee vs the campaign expenditure for their opponent. Those funds typically go farther than the IE ones, and the comparison adds additional information (and also can make another district beyond these look competitive). Interestingly, the most effect campaign techniques (e.g., canvassing by the candidate and unpaid surrogates) cost the least.

While the evidence about the effectiveness of expensive approaches like direct mail is minimal, see this study for one study that showed minimal effects: https://www.researchgate.net/publication/228742116_For_Want_of_a_Nail_Field_Experimental_Evidence_on_the_Effectiveness_of_Direct_Mail_in_a_Political_Campaign

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